assignment 2

Soft light
This is soft light as you can see shadows of the cage.

Rule of space
This is rule of space as you have more space in the background to look at and have more view and depth of the photo.

Rule of thirds
This is the rule of thirds as it is in line of photography

Rule of triangles
This count as the rule of triangles as it is a shape of a triangle

Hard lightThis image counts as hard light because there is more shadow effects

Depth of Field
This image counts as depth of field type of photography as the image focuses on the ice and glass

Rule of triangles
This is the rule of triangles as the image forms a shape of a triangle. By this taking group photos works better by taking photos by this rule.

Mini Olympics

This is the photo that i have taken and edited it to black and white on photoshop of the mini olympics.

Deconstructing an advert.

Emporio Armani is a high end quality perfume and signifies to be trendy and world wide, they have chosen to use Beyonce to star in their perfume advert for endorsement. They have chose to this so that they can target audience capture their attention as the celebrity they have chosen is well known to most women.

The name of the perfume is called diamonds and for most women their is a saying as diamond is a girls best friend. Beyonce's outfit in this advert is all glitz and glamour, her body image is fierce/ sexy and takes up the spotlight of her being on stage by the effects of the lights at the background and her holding a microphone like she is performing.

The colour of this advert is black and white this  makes it look dramatic and stands out than having bright colours as if you have bright colours in this image the perfume bottle will not stand out as much and look like its crystallised in diamonds this also represents of the product as being quality.




By looking at this it makes you feel that if you purchase this product you will feel like a star on stage and glamourous.

The image angle of this photo is the rule of space as she is on the side looking at another direction and not straight at the camera and shows plenty of room on the side. I think they chose to this shot as there would be more  room for the target audience to notice her and have space for the perfume and brands title.

The slogan for this advert features "the new fragrance for women" for the target audience to read this will capture their attention as they would instantly think a band new perfume that Emporio Armani has launched.

The packaging is clear and represents the diamond that is shown for the perfume, the target audience for this would be age 16- 27 targeting teenagers and older women as they would take an interest on this product.

The fonts of the brand logo is the same, but the word diamonds is in bigger fonts and in capital letters, this is because they are trying to emphasise that word connecting with the photo and the perfume they are targeting.